About LumEra
WHO WE ARE
Luméra is a digital fashion magazine with the main focus to highlight slow fashion brands and tell their founding stories. To shine a spotlight on these brands was the starting point for our co-founder Sarah Marie Day in April 2022 when she launched the magazine together with her husband, photographer Andrew Day in New York City. This original purpose is where our name comes from, it derives from the Latin word Lumen, which means Light.
The Lumera Universe
Over the last two years we expanded the magazine to other topics of slow fashion, from vintage to rental fashion and educational topics, we want to introduce you to all kinds of people and topics of the slow fashion movement. Together with our contributing editors, we learn more about sustainable fashion with each article and tell you everything we find out on this ever growing topic!
When you hear the term sustainable fashion, you might think of an all beige linen look in a saggy cut. It can give the connotation of limitation and restriction when it comes to dressing fashionably and showing one’s personal style. We’re on a mission to show that this idea couldn’t be further from the truth! Slow fashion can be super chic and elevated. We want to show you ways to dress sustainably and stylish at the same time! Discover elegant outfits in our styling section where we collaborate on editorials with with outstanding photographers from around the world.
WHERE STYLE MEETS SUSTAINABILITY
BEYOND THE MAGAZINE
Luméra’s co-founders, husband-and-wife team Sarah Marie and Andrew Day, work in the fashion industry since many years. Andrew is a photographer and Sarah a creative director. Next to Luméra, they lead a content production studio called Day & Day. The majority of the images on the magazine are produced through Day & Day and many of the brands featured work with Andrew and Sarah on content production simultaneously.
What Others Are Saying
Aeloo Founder
“We want to work with you because you are like the Vogue of Sustainable Fashion!”
MyCashmere Founder
“you guys are the one-stop-shop where I can get content production and magazine features under one roof.”
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