April’s Shopping Favorites

Welcome to our monthly conscious shopping favorites! Each month, we will introduce you to Holly’s and Sarah’s top three favorite sustainable garments. In the first edition, we chose three items perfect for spring: the Amaya dress by Umlaut (named after the model who wore it for their first shoot, as we found out in our interview with the three female founders), a feminine blouse by the mother-daughter-duo Maison Cléo and a silk set to lounge in at home from the Les Dessous de Blue x Luméra collection (as seen in our styling story “A Day in Silk”). Enjoy scrolling through and find out more about the brands within our in-dept founder interviews linked below.

words and creative direction by SARAH MARIE FRANKEN
photographs by ANDREW DAY

01 // UMLAUT AMAYA DRESS

Brand: Umlaut

Founders: Eloise Bombeau, Emma Panchot & Zélie Israel

Based in Paris

Founded in 2020

Long story short: Three childhood friends decided to make garments out of leftover Haute Couture fabrics

Mission: Reducing textile waste while creating beautiful garments

Fun fact: The Amaya dress is named after the model who wore the dress during the first shoot

“We didn’t want something all green with the word organic or sustainable everywhere. We didn’t want that. We wanted something obviously sustainable.” - Eloise

Read our interview with the Umlaut girls here

Shop the Amaya dress here

02 // MAISON CLÉO ANITA BLOUSE

Brand: Maison Cléo

Founders: Cléo & Marie Dewet

Based in Lille

Founded in 2017

Long story short: A mother-daughter-duo creates handmade slow fashion. Every piece is made-to-order in their home or studio. They became known for their authenticity, transparency and extraordinary designs.

Mission: Making sustainable fashion accessible

Shop the Anita blouse here

03 // LES DESSOUS DE BLUE x LUMÉRA SILK SET CREME

Brand: Les Dessous de Blue

Founder: Blue Duraffourd

Based in Paris & Normandy

Founded in 2019

Long story short: An all made-in-France lingerie brand where everything is sown by hand. Blue has two lines, her classic pieces (such as the silk set above) and her vintage collection. For the latter, she uses vintage scarfs that she turns into one-of-a-kind lingerie sets.

Mission: Showing that lingerie can be sustainable and sexy at the same time

Fun fact: Blue always travels with her sewing machine

“I want to create a small brand that produces fair, has good relationships with all people involved and uses high quality materials.” - Blue

Read our interview with Blue here

Shop the silk set here

Further Reading

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Previous

Reinventing retail - Department Stores Shift towards Sustainable Fashion

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Next

Rental Fashion - an Entirely New Ball Game