WANT TO HAVE A CINDERELLA MOMENT FOR A NIGHT? TIRED OF YOUR WARDROBE? OR IS THEIR THAT DREAM DRESS THAT’S JUST OUT OF REACH? RENTAL IS THE WAY FORWARD FOR EVERY TYPE OF SPECIAL OCCASION. RENTING A LOOK FOR A WEDDING IS ALL THE GO THESE DAYS. NOT ONLY WILL YOUR WALLET THANK YOU BUT ALSO THE ENVIRONMENT. WANT TO GIVE RENTAL A TRY? WE GOT ALL THE FACTS FOR YOU HERE. WE COLLABORATED WITH THE PARIS BASED RENTAL PLATFORM UNE ROBE UN SOIR TO SHOW YOU TWO LOOKS (A BEAUTIFUL PINK JACQUEMUS GOWN AND AN ELEGANT MARIA LUCIA HOHAN DRESS) FOR A WEDDING IN FRANCE.

words by HOLLY KELSEY
photographs by ANDREW DAY
creative direction and talent SARAH MARIE DAY

WHY WEDDINGS ARE THE PERFECT OCCASION TO RENT

Choosing rental allows you to dress up for the day with something that’s new for you but without being stuck with an item that will end up in the back of your closet. Whether it’s a black tie celebration or a relaxed soirée, we’ve got you sorted for any type of attire as a wedding guest. A few years ago there may have been pressure to buy a completely new outfit for a wedding that you’ll probably never wear again, times have changed and rental fashion is the new way forward!

It gives you the chance to wear a designer item you’ve wanted to wear that’s maybe beyond your budget to purchase whether its Jacquemus, Valentino or even Dior! When you use a rental company there are a variety of choices of brands, which lets you try them for a more affordable price. Plus with rental you can be more experimental and play dress up for the night, knowing you will only wear the item once.

How Renting Fashion Works

There are two types of rental companies. The first option is peer to peer, which is individuals renting out their wardrobes via apps (like ByRotation, Tulerie or Hurr) and the second option is companies renting out garments that they store (like Une Robe un Soir, My WardrobeHQ, Rent the Runway and Rentr). They will manage dry cleaning and delivery just to make it easier for renters.

A SPOTLIGHT ON RENTAL PLATFORM UNE ROBE UN SOIR

Une Robe un Soir was started with the idea that your perfect garment can easily be within your reach, through thoughtful consumption and less of a carbon footprint. They even have a Parisian showroom you can visit to find the perfect look for the occasion, the showroom is in a beautiful classic French apartment right near Parc Monceau. Both dresses and all accessories photographed are available to rent on their website. The pink gown is by the up and coming French designer Jacquemus, the pink clutch is by Valentino, the blush colored dress is by Maria Lucia Hohan and the silver clutch is by Yves Saint Laurent.

WHY RENTAL IS GREAT FOR THE ENVIRONMENT

In recent news there has been a lot of coverage on the clothing landfill in the Atacama desert in Chile which has around 741 acres of clothing. Giving rental a go lets you try different trends without buying into overconsumption or wasting any new fabrics. We recently learned from a report by 1 Million Women revealing that, if everyone in the UK stopped buying new clothes for just one day, the emissions saved would be equivalent to driving a car around the world 8,640 times!

So with the wardrobe of your dreams just at your fingertips, you have a foolproof way of renting out the perfect look as a wedding guest. You’re go to look is ready without having to break the bank or buying another dress that will gather dust in the back of your closet!

Une Robe Un Soir