Based in Stockholm, Sweden
Founded by August Bard Bringéus and Jakob Dworsky

ABOUT ASKET

The Swedish unisex brand is the perfect destination to find sustainable basics and was founded by two friends in 2015. When they couldn’t find well-fitting, high-quality wardrobe staples that don’t cost the earth, they decided to take matters into their own hands. Instead of following the fashion industry's model of constant renewal and designing a new collection for every season, the brand has a core collection that is growing over the years - hence their tagline “the pursuit of less”. They started with the perfect white t-shirt, grew into a range of wardrobe essentials for men and have recently added their womenswear line. They work with sustainable materials, fair production practices and include transparency in every step of their journey.

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Rated Good on Good on You

EDITOR’S PICKS

ARTICLES THAT FEATURE ASKET

Featured

Asket - the Slow Fashion Brand for a Minimalist Wardrobe

If you are frequently shopping for minimalist wardrobe staples at Cos or Uniqlo and are looking for a sustainable alternative, Asket is your best bet! The Swedish slow fashion brand was founded by two college friends on a mission to create a permanent collection made up of high-quality elevated basics at an affordable price point.

6 Essential Capsule Items for your Wardrobe

A capsule wardrobe is a selection of garments that you can mix and match. They are classic and timeless pieces from which you can create multiple different outfits. If your wardrobe is completely rammed, chaotic and you never know what to wear, then this is the article for you!

Sustainable Holiday Gift Guide 2023

Our sustainable gift guide is here to give you a helping hand with your shopping this holiday season. You will find a selection of thoughtful gifts for her, gifts for him, as well as gifts for the little ones from some of our favourite sustainable brands.

Sustainable Valentine’s Day Gift Guide

We’ve created a sustainable Valentine’s Day gift guide for him and for her. You will find seven wonderful gift ideas for the one you love.

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