I’M IN A FULLY COMMITTED RELATIONSHIP WITH FASHION RENTAL. ESPECIALLY DURING THIS TIME OF YEAR, WITH THE CHANGING SEASONS, HOLIDAY PARTIES, AND THE PRESSURE TO BUY GIFTS, THE CALENDAR SEEMS TO CALL FOR NEW WARDROBES AND MORE STUFF. BUT RENTAL IS THE PERFECT SOLUTION—NOTHING NEW, JUST NEW TO YOU. HERE’S WHAT TO KNOW ABOUT FOUR LEADING RENTAL PLATFORMS: TULERIE, BY ROTATION, NUULY, AND PICKLE.

words by HAVEN HATHAWAY
photographs COURTESY OF BRANDS

Since August 2022, I have consistently rented my wardrobe, which has saved me money, reduced waste, and helped me achieve my dream style. Thanks to my active engagement in the circular model, I currently purchase fewer than 10 new clothing items annually. Over the past two years, I’ve explored four rental platforms, mastering the art of not shopping.

Renting has been a natural choice for me. I’ve moved three times within the last year and spent plenty of time in the window seat of airplanes between Chicago and New York City. These transitions forced me to pare down my wardrobe, focusing only on what I truly wear and love. This “forced edit” completely reshaped my approach to clothing, teaching me the value of versatility, the beauty of a curated capsule wardrobe, and the freedom of renting for special occasions, all while aligning my closet with my lifestyle.

We’re constantly surrounded by too much newness. This time of year especially, with changing seasons, holiday parties, and gifts to buy, the calendar seems to demand new wardrobes and more stuff. But here’s a stat I can’t shake: “1.7 million sequined items of clothing and accessories will end up in landfill, as 5 % admit they throw out their sequins once they’re finished with them.”

Renting offers a refreshing alternative to the constant pressure to buy new. Looking at my own calendar—Joffrey Ballet’s The Nutcracker, a Christmas Day party, a concert on Michigan Avenue, and trips home—I feel the familiar urge to “refresh.” But instead, I’m turning to my mood boards and renting pieces that suit the season. It’s sustainable, accessible, and, honestly, a lot of fun. I’ve connected with many like-minded individuals passionate about slow fashion and how we can make more conscious choices with our wardrobes.

Review of my Favorite Platforms for Holiday Dressing

TULERIE

LOCATION
Based in New York City, ships nationwide across the U.S.

HOW IT WORKS
Tulerie is free to download and easy to join—no subscriptions are required. As the premier luxury peer-to-peer closet rental app, Tulerie gives you access to stunning designer pieces for a fraction of the price. Discover coveted pieces from brands like Doen, Chloé, Totême, and Alaïa, with flexible rental periods of 4, 10, or 20 days to fit your plans. With expedited shipping options and pre-paid shipping labels, renting has never been simpler.

WHY IT’S PERFECT FOR GOING TO SEE THE NUTCRACKER
For those “I need something special” occasions, I always turn to Tulerie. It’s the perfect solution to avoid buying something I’ll only wear once while still choosing from an amazing collection of luxury styles. The lenders are incredible—helpful, responsive, and thoughtful—and the constantly updated inventory never disappoints. My latest pick is a dreamy skirt and cardigan set I can’t wait to wear with tights. Even as a silver jewelry loyalist, I couldn’t pass up the stunning gold details on these pieces.

BY ROTATION

LOCATION
UK-Based, collection or delivery can be arranged in the UK or U.S.

HOW IT WORKS
As the world’s largest shared wardrobe, By Rotation redefines designer fashion. This peer-to-peer rental service lets you discover stunning pieces at a fraction of the price or lend your own items to others. It’s a luxury that’s not new, just new to you.

WHY IT’S PERFECT FOR MY CHRISTMAS DAY PARTY
Like Tulerie, I’ve been using By Rotation for special occasions. The app’s curated edits make choosing a rental so simple. Rotators are passionate about the rental process, and I’ve discovered some closets I can’t stop scrolling through. This year, my Christmas Day party calls for ultimate comfort. This Oseree set delivers—it’s like pajamas but dressed up with sparkle and feathers. To make the look complete, I added knot earrings by Heaven Mayhem and the 90s bag by The Row.

Nuuly

LOCATION
Based in Philadelphia, ships nationwide across the U.S.

HOW IT WORKS
Unlike the peer-to-peer model, Nuuly is a subscription-based rental service. You can choose six items for $98 a month, and they will ship and clean them for you. With new inventory added daily, the options feel endless; they genuinely have something for everyone. What I love most is that these pieces stay in circulation, making fashion more sustainable.

WHY IT’S PERFECT FOR MY HOLIDAY AT HOME
For everyday wear, Nuuly is my top pick. For my holiday at home, I’ve planned a box filled with cozy sweaters, warm coats, and comfortable essentials. I also threw in some trendier items, like satin black pants, to see how they’ll integrate into my wardrobe. The month-long rental period gives you ample time to enjoy each piece. I love the sense of community at Nuuly. Seeing others drop off their boxes at the shipping center always makes me smile, and we often share a knowing look when we spot each other across the street.

Pickle

LOCATION
Based in New York City with a storefront at 21 8th Ave, Collection or delivery can be arranged in the U.S.

HOW IT WORKS
Pickle is known for its convenient door-to-door delivery in NYC, giving you access to the city’s chicest closets. Their inventory covers every style need you could have, offering designer pieces at a fraction of the cost. Plus, you can make money by lending out your favorite pieces you can’t wear all the time.

WHY IT’S PERFECT FOR MY DINNER AND CONCERT ON MICHIGAN AVE
Pickle is my go-to when I stare at my closet, feeling I have nothing to wear. I aimed for a casual yet festive vibe for a dinner and concert in downtown Chicago. I found a cozy sweater and paired it with jeans, ballet flats, and a beaded handbag for a subtle holiday touch. It’s the ideal outfit for the early weeks of December to embrace the holiday mood.